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Sassa Bella's “Truth in Labeling” Pledge 

:: Sassa Bella voluntarily pledges that if and when Sassa Bella labels an ingredient as "natural", the ingredient will fit the Natural Ingredient Resource Center Criteria for natural ingredients.

:: Sassa Bella voluntarily pledges that if and when Sassa Bella labels products using the term "natural", the products will be labeled according to the Natural Ingredient Resource Center Guidelines for labeling natural products.

:: And Sassa Bella voluntarily pledges that if and when Sassa Bella displays the NIRC 'Truth in Labeling' logo on a website, brochure or other marketing materials, I will primarily be offering products deemed "natural" as defined by the Natural Ingredient Resource Center guidelines. Furthermore I will disclose when a product on my website/marketing materials contains synthetic ingredients, such as fragrance oils or petrochemicals, in a way that is clear to the consumer.